„Storytelling is the beating heart that pumps life into every frame.“ With 25 years of experience under his belt, Ric has a no-nonsense approach to shooting. „Every frame must be carefully chosen to serve its purpose and capture the audience“, he adds with emphasis. As a director Ric meticulously crafts each shot, ensuring that it seamlessly blends into the larger tapestry of the narrative. As an experienced photographer, he knows how to capture those fleeting moments of beauty, freeze them in time, and present them to the audience like precious gems. And as an editor with a keen eye for detail and an innate sense of rhythm, he eventually brings the narrative to life.